Political history lessons, but make it fun

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The truth is when most Australians hear the word civics, they think snoozefest 😴

This was the problem that the Museum of Australian Democracy came to us with – and they were looking for a digital-led campaign to change that.

The brief called for collaborating with experts and looking to the museum’s archive to develop an educational content series to educate people both online and offline.

We arrived at an episodic format that follows the letters of the alphabet to deliver small, interesting lessons one at a time. What made this direction unique was how we broke down a subject that often seems vast, uncool and inaccessible across digital channels, out of home and print assets.

Oh yes, there were curveballs (like “WTF do we do for the letters X and Z?”) but solving these challenges was all part of the fun.