Empowering anyone to be a hero for the environment
Instagram | Facebook | Website | Print Media
The residents of this artsy Sydney community care a lot about the planet.
So when their council launched a new waste management program, the brief called for tapping into their values with style.
This campaign empowers anyone in the community to become a hero by embracing the new system. We developed a look and feel inspired by iconic heroes in comic books.
Assets spanned videos, posters, flyers, brochures and socials content.
The challenge with this one was working with multiple stakeholders, finding a creative direction that appealed to a diverse audience and being mindful of translation requirements for culturally and linguistically diverse residents.
The best bit? Casting people from the neighbourhood as real life heroes 🥲