Empowering anyone to be a hero for the environment

Instagram | Facebook | Website | Print Media

The residents of this artsy Sydney community care a lot about the planet.

So when their council launched a new waste management program, the brief called for tapping into their values with style.

This campaign empowers anyone in the community to become a hero by embracing the new system. We developed a look and feel inspired by iconic heroes in comic books.

Assets spanned videos, posters, flyers, brochures and socials content.

The challenge with this one was working with multiple stakeholders, finding a creative direction that appealed to a diverse audience and being mindful of translation requirements for culturally and linguistically diverse residents.

The best bit? Casting people from the neighbourhood as real life heroes 🥲